FRUITY MIX
Customer
TIC TAC FERRERO
CATEGORY
packaging
PROJECT
TIC TAC is the sound of colored sugared pills that have been in the pockets and handbags of the world's inhabitants since 1969. A story of freshness, creativity and surprise that is repeated every time with a different touch of joy. We were tasked with developing the naming and new identity of a new reference characterized by being a mix of fruit-based flavors. A palatal involvement of flavors which had to be matched by an equally effective involvement of colors and graphic signs.LOCANDA'S RECIPE
Considering the very little space available on the pack, we firstly worked on the mix of mix with the colours. We created a background that could directly convey the policedric soul of this product. The overlapping of the different color areas has been made even more dynamic by the use of a texture made with Tic Tac micro-pills that wraps the label and guides the consumer's gaze to the new name FRUITY MIX and to the fruit icons. An identity capable to convey a great dose of joy and happiness.
OTHER PROJECTS
