INFUSION MIX
Customer
EstaThè FERRERO
CATEGORY
packaging
PROJECT
When you think of Estathé, your thoughts go straight to the real tea infusion that has always accompanied us with its freshness, its irony and its ability to amaze. This year's surprise is Estathé InFusionMix, a new product that comes from the combination of the tradition of infusion and a surprising mix of refreshing herbs and selected fruits. The range consists of three recipes: Black tea with ginger and lemon, black tea with sage and citrus, green tea with mint and lime.LOCANDA'S RECIPE
We interpreted these three travels of taste in the infusions’s world by setting the Estathé InFusionMix brand in the moment in which the ingredients are selected and combined together to obtain the perfect result. The brand tag leads the consumer's eye to an authentic scene in which, on a wooden surface, the accurate overlapping of ingredients suggests the care with which Ferrero has studied and conceived the new recipes. At the bottom part of the label a colored device guarantees the distinctiveness of the different tastes, guiding the consumer to choose his favorite recipe.
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