LAURUM
Customer
LAZIO e UMBRIA
CATEGORY
packaging
PROJECT
To create the new range identity for LAURUM.LOCANDA'S RECIPE
Lazio and Umbria have written wine stories since ancient times. Locanda design wanted to write the story of each of these three wines using calligraphic strokes and bold colors that would transfer their true soul. The modern calligraphic interpretation of Luca Barcellona highlights the name of the product that is embedded in the label accompanied by four decorations that instead recall the historical origin of each single wine. At the bottom of each label there is the specific description of each wine and the line drawing that recalls its origin.
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