MONO PRO
Customer
ISOLA DEI TESORI
CATEGORY
packaging
PROJECT
Create the new line identity for the offer of MONOPRO dry and wet products.
LOCANDA'S RECIPE
We have created the new brand and line identity for the range of MONO PRO monoprotein products managed exclusively by the italian retailer Isola dei Tesori.
To achieve an impact on the shelf capable of making the new line emerge from the competitive arena, we invested in the strength of the simplicity of the design system. The new identity very clearly proposes to the Consumer the authority of the brand, the primary role of the color of the protein and all the informations on the size of the dog and the composition of the product. The white color helps to convey the scientific approach and care that Isola dei Tesori dedicates to the definition of the recipes and the welfare of the animals. For this reason, the MONO PRO PROGRAM seal stands out on the facing which refers to the back pack with an explanation of an accurate feeding program based on the weight and type of the animal.
OTHER PROJECTS
