SORBETTI
Customer
AGORA’ NETWORK
CATEGORY
packaging
PROJECT
Creating the new line identity for the Primia sorbet portfolio.LOCANDA'S RECIPE
We believe this project is a clear example of how the identity of the private label has the ability to raise quality and to transfer an added value higher than the industrial ones. We have created a line of three references in which the high quality is perceived from the chromatic combination(navy blue background vs. brighter tones for each flavor) to the choice of an elegant illustration for the fruit. A combination of details that, even in this project, make the real difference not only on the shelf but also at the center of a "mise en place" during a pleasant dinner with friends.
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