VIE DEL CANTO
Customer
LOMBARDIA
CATEGORY
packaging
PROJECT
To create the new identity for VIE DEL CANTO wines.LOCANDA'S RECIPE
The Lombard hills host along their slopes a variety of vineyards capable of producing wines with different notes. It is from this inspiration that we have created VIE DEL CANTO. The set of small streets that climb up the area and the notes of the song of Nature. The visual synthesis of the concept has been represented by the bicycle and the bird and applied though all the seven bottles. The color changes of the bird were used in the selection of the capsules of each individual wine to create color impact, distinctiveness and recognition during the purchase.
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